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SBR Utah - Premier Triathlon, Road Racing and Fit Studio

SbrUtah.com offers the products you need to get you ready for your first triathlon or century, set a new personal record, or compete in an Ironman. We are a specialty triathlon and road cycling store, with a retail store located in Orem, UT. Our friendly and experienced staff can answer all of your triathlon and cycling questions.

 

 

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Biggest Bike Blowout Sale Ever! - Thursday, January 05, 2012

If you are even considering a new bike this year, now is the time to get the best deal ever!

We are blowing out all our prior year bikes at 30-60% off to make room for all the new 2012 models coming in.

As always, all bikes bought at SBR come with a free fit session and free tuneups for life!

Check out the full list of sale bikes here.

Here are a few of the great deals:

2009 Look 576 Aero Blue Small
(Comes With Fulcrum Racing Wheels, not Zipp)
Was $3,299 ~ Now $1,300 ~ 61% Discount

2011 Blue Triad SP RED MD   
Was $2,700 ~ Now $1,550 ~ 43% Discount

2011 Bianchi Via Nirone - Shimano 105 - 55cm
Was $1,300 ~ Now  $800 ~ 38% Discount

2011 Felt AR5 56cm   
Was $2,799 ~ Now $1,500 ~ 46% Discount

2011 Felt Z100 Blue 54cm 
Was $849 ~ Now $500 ~ 41% Discount

2011 Felt F75x Cyclocross 53cm
Was $1,799 ~ Now $1,000 ~ 44% Discount

Check out the full list of sale bikes here.

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How Bikes Can Save Us - Tuesday, December 27, 2011
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Official Ironman World Championship airing NBC - Friday, December 09, 2011

Tags: Ironman
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New SBR Operations Manager! - Sunday, December 04, 2011

SBR is pleased to announce a new addition to our management team! Ammie Black will be starting tomorrow as our new Retail Operations Manager!

Ammie is a great triathlete and a long time fan of SBR. She has a strong business background including a bachelors degree in Business Management and years of experience managing other local businesses. She has a passion for the sport and is driven to spread the love! We are excited about where SBR will be able to go with this additional horsepower!

Welcome to the team Ammie!

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ITU World Championship Race Report - Friday, November 18, 2011

JeanetteJeanette Schellenberg is one of SBR Utah's sponsored athletes. She has an amazing attitude and we love when she is in the shop because she is always smiling. Jeanette is dedicated and trains hard and we are so grateful to have her as a part of our team. Check out her race report of the ITU Long Course World Championship below!

Jeannette Schellenberg - ITU Long Course World Championship - Las Vegas, NV - November 5 2011

Last spring, I raced in the Avia WiIdflower Long Course triathlon, in California, to try and qualify for the ITU Long Course World Championship.  I was very happy and excited to qualify, but I didn’t know what the official Long Course distances were until after I had qualified.  I assumed they were half ironman distances, but I was wrong and they were much longer than expected.  A 2.5 mile swim, 75mile bike (with 9700ft of climbing), and an 18.5mile run, which turns out to be a triple Olympic distance triathlon.

The week coming up to the race was perfect.  I wasn’t sick, injured, and didn’t have any major stress.  I was sleeping well and feeling good.  I knew this was going to be a great day!   

I woke up the morning of the race and, as usual, didn’t have an appetite.  But I knew I had to eat now or pay for it later in the race.   So I suffered through a bowl of cheerios, half a clif bar, half a peanut butter and jelly sandwich, and a banana.  Everything felt good, but I was nervous.  My back was tight from my prerace jitters.  I was nervous about the 36 degree air and the cold swim making it even tighter. 

I showed up to the race sight, and first thing I heard the news of the swim cancelation.  The combination of the cold water and cold air made it too dangerous for the swim.  They thought of shortening it, but it was still too cold for that.  At first, I was very disappointed.  In my training, I knew I would be able to gain the most ground on my competitors, if I could take some time off of my swim and get a head start on the bike.  So for 4 months, I put major focus on the swim, swimming every day, and made some really great gains.  But as the morning went on, I was very happy I didn’t even have to touch that cold water!  My back actually relaxed and my nerves went away.  It was a whole different race than I had ever done before and I was out there to enjoy my day with others from around the world.

It became a time trial bike start…starting each participant 5 seconds apart.  The professional started at 7:45am and I started about 8:45am.  So in the meantime, I ate a granola bar and fruit snacks that I had packed for my family.  I wore my required Team USA tri outfit, but covered it up with a pair of tights, a wind breaker, gloves, and a headband.  I decided to be on the safe side of being too warm, than too cold. 

As I started the bike, I felt great!  I looked at my heart rate monitor and it was about 5 beats higher than I usually raced at.  But my legs felt really good, so continued to let it stay high.  By mile 30 my heart rate had dropped to its normal racing range and I followed it very closely making sure it didn’t drop to low, but that wasn’t going to happen with all the hills I had to climb.  I was either riding up or downhill 95% of the time (no flats)…which is how we were able to climb 9700ft in 75miles.  Miles 35-55 were definitely the hardest  on the bike for me.  There wasn’t a whole lot to look at besides dirt and sage brush.  But at mile 55 we turned onto a bike path and started riding up the “Three Sisters”…I was not bored anymore!  You know if hills are given a name, they are something special!  We stayed on the path for about 8 miles and then began our way back into town. Yeah!!!   

As I came into town, I shed a few traditional tears, because I was so happy to be at T2, off the bike, and onto the run…my favorite part of the race.  I guess I took my time in T2, shedding my winter clothes and taking a stop in the bathroom, because I was about a minute slower than most people.  As I started the run, the first mile was a slight downhill, and I clocked a 6:48mile…my fastest first mile ever in a race.  About mile 1 was the first turnaround, then I headed up a constant hill for another 2 ¼  miles to the second turn around, and then back downhill 1 mile to the start of the loop and passed (not into) the finish.  I GOT to do that 3 more times, to make it a total of 18.5miles.  Throughout the run I kept my head slightly down, so I would not see any other racers.  I didn’t know what laps all the racers were on, since it was a time trial start, and I knew it would play mind games with me and thrown off my pace.  As I was running, I heard in my head the advice from a friend, “Don’t attack the course, let it come to you.”  As much as I wanted to push up and attack those hills, I just let the course take me along for the best triathlon run of my life.  As I was running downhill for the last mile or so, I decided to give it all I had.  I felt amazing!  I didn’t have a pacer on my watch, but with the way I was feeling and how fast I was flying passed everyone, I bet I clocked a 6:15 or better mile!  It was so much fun!  By the time I got to the finish shute , I was on fire, and wished (again, as I sometimes do) that I had another lap or better yet,  7 more miles to finish a 3:15 marathon!  I took the finish line in, giving high 5’s to everyone down the shute and ending with my hands in the air at the finish line!

As I went through the food tent, stopping for only a few fruits and handful of Sprites for the kids, I got very emotional.  I had to put my sunglasses back on to hide my tears (so the volunteers didn’t think I needed medical  assistanceJ)  I let the tears and emotions of a great race roll down!  I was very thankful for a perfect day…no bike malfunctions, no weird penalties, and a perfect run!  Who could ask for anything more! 

My secret goal for this ITU World Championship (which I know everyone makes), was to place in the top 10 of my age group at the ITU World Championship.  I placed 5th!  I was very excited and it was a great way to end the 2011 season!!!

Thank you SBR for all of the time, support, awesome bike, and race wheels that helped me achieve my goal!!! You guys are the BEST!!!

 

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Cross Country Skiing as Cross Training! - Tuesday, October 25, 2011

Here are a few articles I ( Joe - The Mechanic ) have found while researching methods of cross training. My goals are to keep and even build my cycling fitness over the cold and snowy winter months. Here are some quotes and links from different websites.

If you find yourself liking this more, come down to SBR Utah and check out the line up of Rossignol Nordic Skiis!!!

 

 " Cross-country skiing 

Close your eyes and picture a cross-country skier. Think of how the forward shuffling motion of the skis mimics the cycler’s circular pedaling motion. Same with an ellipical machine. That's why the two exercises are grouped in this discussion: they both work the same major muscle groups through similar motions and the level of cardio-vascular exertion they offer are about the same.

It’s also for this reason that I recommend you try cross-country skiing, if you’re in the right climate, or else head indoors to get on the elliptical trainer, which looks like a stair-climber machine with a more circular than up-and-down motion.

These exercises are good because your heart and lungs will get a workout, helping your endurance on the bike. You’ll also enhance strength in your hips, quads and abdomen -- the key sources of power you use to drive the pedals."

Check out more of this article at - http://bicycling.about.com/od/trainingandfitness/a/crosstrain.htm

 

 

" When most people think of skiing, they think of mountainous locations that get plenty of snow, such as Colorado, Utah and Vermont, to name a few. It is true that alpine (downhill) skiing requires mountainous or hilly terrain; however, several forms of Nordic skiing (where the heel of the boot is not attached to the ski) can easily be done on flat or rolling terrain.

While Nordic skiing encompasses several disciplines—including ski jumping and telemark skiing—the most common form is cross-country skiing. In many cities, when a few inches of snow cover the ground, cross-country skiers can be seen gliding through parks, golf courses and through open space areas. Due to the rhythmic motion of the arms and legs, cross-country is excellent for the cardiovascular system.

How excellent?

The average male VO2max (the measure of the maximum amount of oxygen a person's body can breathe in and use in one minute per kilogram of body weight) is typically 44 to 51 for males and 35 to 43 for females (age 20 to 29). The highest VO2max value on record, 96 (sources for the number vary between 90 and 96), is held by a Norwegian cross-country skier, Bjørn Dæhlie. The highest VO2max for a female is 74, held by another cross-country skier. I was unable to find the female skier's name. "

http://www.active.com/outdoors/articles/Nordic-Skiing-Excellent-Cross-Training-for-Endurance-Athletes.htm

 

 

More Articles:

http://www.runnersworld.com/article/0,7120,s6-238-263-266-7421-0,00.html

http://forums.roadbikereview.com/racing-training-nutrition-triathlons/cross-country-skiing-winter-cross-training-158118.html

 

ENJOY!!

 

 

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SBR is Hiring - Friday, October 07, 2011

Job Title
Retail Operations Manager for Triathlon/Road Cycling Store

Intro
Turn your passion for cycling/triathlons into a great job as a retail store manager! We are looking for an energetic and driven individual to join our team. Your vision and drive will be highly valued and you will have a big impact on the success of a great business.

About SBR
SBR Utah is a specialty triathlon and road cycling store, with a retail store located in Orem, UT. We are focused on serving athletes of all levels that are interested in participating in multi-sport and cycling events. We are active in the community through sponsoring multiple races, teams and athletes, organizing group rides, and hosting time trial and cyclocross series. The store owners and all of our employees are passionate about endurance sports and knowledgeable about the products we carry. Some of our top brands are Felt, Bianchi, Look, Blue, Newton, Castelli, Pearl Izumi, Luis Garneau, and Blue Seventy. We have had rapid growth every year since we bought the shop in 2009, and look forward to continued growth and success.

Responsibilities

  • Inventory Management & Buying
    • Maintain an accurate Point of Sale (POS) system
    • Manage "open to buy" based purchasing
    • Create and manage purchase orders
    • Manage receiving (ensure products are entered into the POS and labeled)
    • Restock levels
    • Coordinate monthly inventory counts
  • Monitor and Improve Sales Performance
    • Monitor Key Performance Indicators (KPI’s): Margins, Inventory Turns, Gross Margin Return on Investment (GMROI) by department, weekly and monthly   
    • Help business grow by identifying ways to increase profitability
  • Employee scheduling
  • Oversee repair operations
  • Weekly meetings with store owners to review KPIs, discuss strategy and problems, and suggest improvements
  • Implement ideas to improve operational efficiencies, improve customer satisfaction


Required Skills / Experience
  • Must be an active triathlete/cyclist with race experience
  • MUST have retail experience
  • MUST be skilled with computers/software (POS, Excel, etc)
  • MUST have experience with retail management principles such as Open to Buy, Inventory Turns, GMROI, etc


Compensation
  • Competitive salary based on experience
  • Performance-based bonus
  • Deep discounts on gear



Please send resumes to jobs@sbrutah.com

 

 

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SBR CX Rd. 5 Results 9-27-11 - Wednesday, September 28, 2011

A Flight

  1. 43 - Tim Matthews
  2. 14 - Mark Flis
  3. 17 - Joey Johnson
  4. 10 - Pat Terry
  5. 13 - Dave Swenson
  6. 51 - John Woodruff
  7. 2 - Chris Mackay
  8. 8 - John Uibel

B Flight

  1. 112 - Sean Hoover
  2. 105 - John Thomas
  3. 111 - Tony Church
  4. 153 - John Karren
  5. 102 - Josh McCarrel
  6. 113 - Robby Hansen

Single Speed

  1. 352 - Racer Gibson
  2. 350 - Bradley Thurgood

Women

  1. 307 - Ali Flis
  2. 304 - Meghan Buzzard
  3. 308 - Angela Isaacs

C Flight

  1. 406 - James Perry ( Upgraded to B Flight, please get a b flight number next week )
  2. 212 - Chris Taylor
  3. 203 - Dallin Cotterell ( upgrade to B's !!! )
  4. 403 - Danny Walters
  5. 408 - Shaun Johnson
  6. 223 - Parrish Pontious
  7. 224 - Darren Balls a.k.a Dalls a.k.a Llama
  8. 225 - Dan LaRiviere
  9. 210 - Ian Dailey
  10. 202 - Lance Anderson
  11. 253 - Travis Buzzard
  12. 250 - Micheal Straight
  13. 226 - Gianni Kennard
  14. 409 - Nate Carter
  15. 407 - Jake Muterspaugh
  16. 405 - Brad Rowberry
  17. 213 - Robert Franz

 

Thank You everyone for coming out!! Next week, all flights will start at 6:15pm!!! Tell your friends! The sun just isnt staying up long enough!!!

 

Be sure to thank and support our sponsors :

SBRutah.com                    3B Yoga              Blue Competition Bicycles        Hale Center Theater

Eat Dutch Waffles          Crest General Stores / Christensen Oil            Ernie's Sports Deli       

Cafe Paesan

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SBR CX Rd. 4 RESULTS 9/20/2011 - Wednesday, September 21, 2011

SBR CX Rd. 4  RESULTS    -   9/20/2011

A Flight -

  1. 43 - Tim Matthews
  2.  9 - Jake Rogers
  3.  11 - Mark Nelson
  4.  51 - John Woodruff
  5.  1 - Tyson Apostol
  6.  10 - Pat Terry
  7.  12 - Bo Pitken

B Flight -

  1. 215 - Rob Jones
  2. 107 - Shelby Burton
  3. 111 - Tony Church
  4. 105 - John Thomas
  5. 66 - Bobby Swenson
  6. 222 - Kyle Isaacs
  7. ---  - Infinite Cycles Rider

Single Speed

  1. 350 - Bradley Thurgood
  2. 352 - Racer Gibson

Women

  1. 301 - Erin Swenson
  2. 305 - KC Holley
  3. 304 - Meghan Buzzard

C Flight -

  1. 251 - Jim Noble
  2. 217 - Justin Thomas
  3. 219 - Ian Dailey
  4. 403 - Danny Walters
  5. 402 - Jeff Austin
  6. 214 - Jayson Vincent
  7. 216 - Gabe Williams
  8. 218 - Jared Burton
  9. 200 - John Taylor
  10. 253 - Travis Buzzard
  11. 205 - Dan LaRiviere
  12. 401 - Gary Robinson
  13. 211 - Gianni Kennard
  14. 220 - Stephen Campbell
  15. 213 - Robert Franz

Good Work Everyone!! The winner of the Facebook response contest is - PATRICK TERRY . Call me to redeem your prize!

If you have raced two (2) or more races at this point, you are now eligible to win the Blue Norcross SP frameset! It will be raffled off to anyone who has races 6 or more races at the end of the year BBQ!

Do you want to race this weekend? check out Clammycross.blogspot.com to get in a good race in Utah County!!

If you have friends that want to try it, we have Blue Norcross SP DEMO BIKES available to RENT!  The full line up will be at the Clammy Cross race this weekend as well! Call 801-225-0076 to rent your bike today!

Be sure to support our sponsors!

3B Yoga , Blue Competition Cycles, Hale Center Theater, Eat Dutch Waffles, Ernie's Sports Deli, Crest Distrobution/Christensen Oil, Cafe Pesean

 

If you have any questions about results or the cyclocross race in general, please contact  joe@sbrutah.com

 

See you all next week!

 

Tags: cyclocross, CX, easton
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SBR Utah Cyclocross Results - Week 2 (9/6/11) - Monday, September 12, 2011

SBR Utah Cyclocross Results - Week 2 (9/6/11)

A Flight

  1. 2- Chris Mackay
  2. 5- Cody Haroldson
  3. 43- Tim Matthews
  4. 1- Tyson Apostal
  5. 101-Jeff Perry
  6. 17- Joe Johnson
  7. 51- John Woodruff


B Flight

  1. 152-Mark Nelson
  2. 103- Josey Apostol
  3. 252- Keith Payne
  4. 106- Weston Woodward
  5. 105- John Thomas
  6. 153- John Karren
  7. 66- Bobby Swenson
  8. 108-Ethan Nelson
  9. 303- Kelsy Bingham
  10. 302- Kathy Sherwin



C Flight

  1. 107- Shelby Burton ( upgraded to B Flight as of Rd 3 )
  2. 203- Dallin Cotterell
  3. 205- Jared Cassiano
  4. 201- Ben Brown
  5. 202- Lance Anderson
  6. 200- John Taylor
  7. 250- Micheal Straight
  8. 204- Sam Trap
  9. 208- Rick Henriksen
  10. 400- Jana Marchant
  11. 209- Andrew Judd


* Good work everyone! hope to see everyone out next week for some more fun. Be sure to keep posted to the web site and facebook page as start times WILL likely change!!! if you have any questions, comments, concerns, please email joe@sbrutah.com